A Gender Neutral Metal Wallet That Broke The Code

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  • Much before the global theme for a gender-neutral society even took shape, fashion had begun to challenge stereotypes and our hard-wired gender bias. For the first time in modern history, our society is starting to wake up to the idea that there could be more than just a man and a woman. That, in between the two binaries, the two dominating sexes, there could indeed be more, a lot more. There's a new dawn breaking, with a fresh realization. Fashion wasn't queer, it has been trying to tell something for eons. As humankind, we need to put our biases behind us and set higher goals - free from all stereotypes surrounding age, race, gender, and sexuality.

    The Progression Towards Gender-Specific Designs

    Before there were only wallets. They were more like little bags used to carry day-to-day items and valuables. There were no gender-specific wallets. But around the 15th century, women's purses became a popular wedding gift. The differentiation began. With the advent of paper currency, we saw very distinct styles in 'wallets for men' and ‘purses for women'. And that trend carried on until now.

    How A 'Man's Metal Wallet' Broke The Code

    In 2015 - a new kind of wallet came to the market that smashed all stereotypes. This was the slim metal wallet for men. It was barely the size of a credit card. Two solid metal plates were held together with a strong aerospace grade elastic that could neatly organize up to 12 cards. The structure of the wallet also provided shielded the cards from RFID theft. This slim metal wallet was an astonishing revelation.

    But there was something bigger behind the apparent simplicity of the structure - its philosophy. For the first time in over a century, there was a wallet design that was gender-neutral.

    GRID Slim Metal Wallet

    The two pioneers of the metal wallet revolution were Ridge and GRID. While Ridge was the first to take off with their beautiful metal wallets, GRID wallets turned into a cult. Both manufacturers produced stunning premium metal wallets with unseen high-quality construction. These are still the top two brands for those who want the best in slim metal wallets. While Ridge wallet prices steadily climbed, GRID stuck to its firm philosophy and locked the initial low prices.

    Check out GRID wallets here.


    A Wallet That Leaped Beyond Gender

    The initial marketing efforts were indeed targeted at men. However, the 'best wallet for men' began to grow its own tribe of women admirers. Soon, the slim metal wallet was being seen by women and all others as a uni-sex smart solution to carry cards and personal information safely. This was a paradigm shift. Against the flow, and against all odds, a new design that transcended all gender, was equally loved by all. The metal wallet that could be found hanging from the belt of the typical alpha male could now be seen coming out of women's purses in business boardrooms and cocktail bars. The gender distinction was gone. This was the beginning.

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