It’s a story of recovery and redemption. It’s an account of chasing a mirage in the middle of a perpetual desert. It’s a winding tale of modern men hounding some elusive dream with more money, bigger houses, trendier clothes, the latest phones, shinier gadgets, costlier cars ….
You buy a shiny new smartphone with a blazing-fast processor, and then what? The ephemeral euphoria dies within days. The excitement subsides and you’re left wondering whether you should’ve picked up the Pro Max model.
Then And Now. Is Less Actually More?From intricate embroideries, gold silk tapestries, and gaudy Victorian furniture to clean sharp lines of IKEA cabinets - we’ve been quietly evolving towards cleaner minimalism for years. It’s only in recent times that the human yearning to break free has gained such force that it’s promising a new shift. The freedom from more and more is a feel-good high beyond anything - a natural dopamine rush that puts one on a path to ecstatic happiness.
Minimalism In Fashion And AccessoriesCan fashion and minimalism even meet? Funny enough, fashion that picked up a bad rep for boosting mad consumerism has been the major catalyst bringing minimalism to the mainstream. From clothes to shoes, and money clip wallets to furniture .. minimalist fashion has taken the spotlight, and there’s no way back, not in the discernible future. Minimalism is here to stay.
Stipping It Down To Money Clip WalletsIf there was one thing that needed a serious strip down, it was the men’s wallet. We saw the humble money bag (used to hold coins) evolve into a scary maze of secret chambers and intricate plots and shallow slots. It became bloatware, and it ruled supreme for decades. A fat wallet became synonymous with wealth (unlike today). Then it all changed.
A minimalist wallet has been on the agenda for years and many designers came up with clean dope designs, but nothing caught on. They seemed too impractical, even in cash-free economies. But you could still see the inclination and need for stripping down in wallets.
Then came the major change .. the metal cardholder. And this was going to change the way men organized their wealth forever.
GRID: The Rise Of The Money Clip Cardholder WalletsRidge and GRID led the way to unseen minimalism in men’s wallets. It was unthinkable. Quality metal sheets that held up to 12 cards that came with a rugged money clip in the back. That’s all. No hidden chambers, no slots for wifey pics, nothing to hold coins. Just a solid metal construction, a closed chamber with an RFID shield to protect your touchless credit cards and personal info.
Credit where due. Ridge first came up with the design. GRID’s designers perfected it and launched it to the world with a massive campaign - getting featured in top publications all over the U.S. and globally. Sounds like Apple?
The response was unprecedented. It took the world of men’s accessories by storm. The flat streamlined metal wallets became an instant hit with minimalists, wildlife enthusiasts, and Wall St. execs.